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Brand Identity Showcase: Pulp Smoothie
Sharing my latest branding project for Pulp Smoothie—a modern visual identity crafted to elevate brand recognition in a competitive beverage landscape.
The objective was to translate natural freshness into a cohesive visual language. Through custom typography, a fruit-inspired palette, and streamlined graphic elements, the design captures both energy and authenticity across print and digital media.
Open for Critique:
As I refine this case study, I’d love to hear your professional thoughts:
How effectively does the color strategy communicate freshness?
Is the typographic hierarchy balanced across packaging and digital mediums?
Any feedback on system cohesion or composition is deeply appreciated!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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