Boost Conversions: 3-Step Brand Strategy for DesignersBoost Conversions: 3-Step Brand Strategy for Designers
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Okay brand designers & strategists, this one’s for you 👀
A founder hires you because their brand “looks good” but still isn’t converting.
What’s your 3-step approach for fixing the issue?
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Chantal's avatar
Questions first, always. Then listening carefully before touching anything. The audit usually confirms what the conversation already revealed. 🤓
Mohd's avatar
Not a brand designer but as a UI/UX nerd, if things look good and still not converting then that can mean aesthetics are overpowering clarity so I'll check for clarity. Secondly, I will check for copy, because sometimes things may look good but does not sound good and people...
Atolani's avatar
First of all, is to talk about positioning and visibilities and if this is perfectly sorted out sales will start coming in
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Creatives on Contra have earned over $150M and we are just getting started