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Visuals for the BenchBee site redesign. Consulting firms and recruiters hire each other's benched engineers. The whole network runs on anonymity to avoid talent poaching. Hardest part was making it still feel like people.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Because great AI experiences aren’t just about automation. They’re about trust.
What do you think of the design?
Wrapping up another brand identity project for a workforce management company.
We're currently putting together the full case study, but here's an early look at some of the visuals. Really pleased with how this one has come together!
We explored several distinct creative directions before arriving at the final identity. And there's plenty of interesting work that didn't make the cut.
While we prepare the full case study, I'm thinking of sharing some of those rejected directions and the thinking behind them.
Would you be interested in seeing what didn't make it?
One of my templates flopped. The exact same design later sold every single day.
It's called Mitchy, a website template for professional services firms.
On Framer's marketplace it never ranked. And if you don't rank there, buyers never see you.
Easy to blame the design at that point. Redo the hero, change the colors, try again.
I didn't touch it. I put the same design on Webflow's marketplace instead.
It sold 4-5 a day, every day, for about 2-3 months. Webflow was profitable for us from the first month.
On Framer it still doesn't rank, even today.
That's why we sell on both now. One design, two markets.
If you sell software, have you ever found your buyers somewhere you didn't expect?
Great reminder that a flop on the marketplace isn't always a design problem. Distribution and ranking matter as much as the template itself.