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Magna -Apple Juice Flavor Campaign
This project for Magna explored what happens when luxury meets hydration. The visual language of Martinelli's, rebuilt for performance and well-being.
The goal was never a single strong image. It was a campaign that felt tight, intentional, and unified across every asset. That kind of coherence doesn't start with a prompt. It starts with a process.
Before a single image was generated, the aesthetic was researched and defined. Camera selection, focal length, lighting direction, color palette, contrast, and composition. Soft versus hard light. Ambient versus directional. Warm amber tones that feel earned, not filtered.
Only then did AI enter the process. Not as a shortcut. As a tool in the service of a vision that already existed.
The result is a campaign that looks planned because it was a dark, moody, cinematic world where an apple juice flavor carries the weight of something premium, intentional, and worth reaching for.
Advertisement DesignGraphic DesignSocial Content DesignAdobe FireflyAdobe IllustratorAdobe Photoshop
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Love how adaptable this feels across compact digital spaces. Really well done. Any plans to post the original before version for comparison?
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Great Work demands great efforts
I went back to some AI-generated packaging images I created one year ago and tried to recreate them using newer AI models.
The difference is honestly wild. The materials, lighting, shadows, reflections, proportions… everything feels significantly more realistic now.
It made me wonder what we'll be recreating with these tools another year from now.
2025 or 2026: which one looks more convincing?
3 voted
11%
25 voted
89%
28 votes
Closed
"October 2026" looks better. It has better lighting, shadow, material design and it looks more realistic.