NYC TaxAbate Advisors came to me with a clear purpose and a real gap to fill.
Ori Efroni spent years in New York property management watching self-managed condo and co-op boards miss the Cooperative and Condominium Tax Abatement year after year, not because they did not qualify, but because nobody was filing for them.
The brief was to build everything from the ground up. Brand strategy, logo design, visual identity and a full Webflow website, all designed to earn the trust of skeptical New York board members in under sixty seconds.
The result is a brand built on Quiet Authority. A custom skyline and keyhole mark. A palette of deep navy and warm linen. Copy that says exactly what needs to be said and nothing more.
Amazing work Bernice! Taking NYC TaxAbate Advisors from brand strategy to Webflow launch is such a complete journey. Love the hero messaging - "Stop leaving thousands in NYC tax abatement unclaimed" is such a strong, clear pain point hook. The warm, approachable layout with the...