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Title: Pedals Power — High-Velocity Athletic E-Commerce Storefront
Role & Tools: E-Commerce Frontend Specialist
Designed and built a high-energy digital storefront for Pedals Power, an athletic cycling hardware and telemetry gear brand.
Key Engineering Feats:
• Tuned asset delivery pipelines to achieve sub-1.5s initial page loads despite media-heavy hardware specifications.
• Built a 100% touch-tuned mobile cart drawer and category filters to streamline checkout flow.
• Modern telemetry-inspired dark mode UI engineered for fitness enthusiasts.
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Project Title:
AÉVRA — AI-Driven Horological Conservation Atelier & Dual Cockpit
The Hook (Opening line that grabs attention):
"Every mechanical watch has thousands of micro-components—and usually, a customer experience stuck in 2004. We rebuilt the horological conservation pipeline from scratch."
Overview & Story:
Most watch restoration platforms alienate customers with esoteric technical jargon and static forms. AÉVRA was created to preserve timepieces for what they mean, not just what they cost—combining editorial Swiss atelier aesthetics, real-time 3D motion, and AI-driven intake.
The Problem:
Customers with heirlooms or vintage pieces don't know reference numbers or movement calibres.
Atelier watchmakers spend hours manually triaging vague emails before diagnosing a single watch.
The Solution & Key Features:
Natural Language Horological Intake: Clients describe their watch issue in plain English (e.g., "losing time and scratched crystal"). The system automatically maps symptoms to mechanical calibres, delivering immediate clarity on services, timeline, and preliminary cost estimates.
Cinematic 3D Photographic Scroller: A high-fidelity scroll journey that physically disassembles and reassembles the movement's case, bezel, balance wheel, and gear train at 60fps.
The Conservator’s Owner Cockpit: A private, real-time management dashboard allowing atelier owners to view incoming requests, evaluate AI diagnostic breakdowns, and accept or decline repair commissions with instant, seamless switching between client and owner views.
Tech Stack & Craft:
Platform: Lovable
Frontend: React, TypeScript, Tailwind CSS
Motion & 3D: GSAP ScrollTrigger, Three.js / Canvas, Lenis Smooth Scroll
State Management: Zustand with local persistence
Live Project Link:
The dark atelier look and the disassembling movement scroll are gorgeous. Bold take though: someone with a family heirloom watch wants to meet a watchmaker, not an AI intake form. I would let the AI work quietly in the background and put the conservator's face first.