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This project involved a comprehensive business analysis of a B2B SaaS tool with 400 paying customers at a $999 monthly price point. Based on three months of operating data, I conducted a Monthly Business Review (MBR) and trend analysis to assess performance and identify operational 'red flags.'
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About the Project
FlowMetrics is a conceptual SaaS analytics platform designed to help businesses monitor performance, understand customer behavior, and make data-driven decisions from one centralized dashboard.
I designed the product experience in Figma, focusing on a clean and intuitive interface that makes complex business data easier to understand. The project includes the main analytics dashboard, customer management, reports, responsive mobile screens, and a reusable design system.
Commercial Finance vs. Banking: What Is the Relationship?
Commercial finance and banking are closely connected, but they serve very different purposes within the business ecosystem.
Commercial finance operates from inside the company. Its focus is on helping the organization make better decisions around revenue, pricing, margins, forecasting, working capital, investment, risk, and capital allocation. A VP of Commercial Finance is expected to connect financial performance with commercial strategy and business growth.
Banking, on the other hand, provides the external financial infrastructure that businesses rely on. Banks support organizations through lending, credit facilities, treasury services, cash management, payments, foreign exchange, and other financial solutions.
The relationship becomes particularly important when a company needs to finance growth.
For example, a Commercial Finance team may identify an opportunity to expand into a new market and build the financial model, assess profitability, evaluate cash-flow requirements, and determine the appropriate funding strategy.
The banking relationship then becomes part of executing that strategy—whether through working-capital facilities, term financing, treasury solutions, or other forms of corporate financing.
From a VP of Commercial Finance perspective, the key is not simply maintaining a banking relationship. It is ensuring that capital supports the company's commercial objectives while maintaining appropriate liquidity, risk, and return.
Ultimately:
Commercial Finance asks, "Where should the business invest and how will it create value?"
Banking asks, "How can we provide the financial infrastructure and capital to support that business?"
When these functions work effectively together, companies can make more informed decisions, manage liquidity more effectively, and pursue growth with greater financial discipline.
That intersection between strategy, capital, risk, and execution is where modern commercial finance creates significant value.
https://about.me/sergio.p.mendes
https://www.24-7pressrelease.com/press-release/533973/sergio-p-mendes-shares-a-practical-framework-for-turning-data-into-decisions
https://finance.yahoo.com/economy/policy/articles/sergio-p-mendes-highlights-data-180000112.html
https://www.sergio-mendes.com/about/
https://www.crunchbase.com/person/sergio-mendes-6e60
Hi everyone!
I'm new here, so I wanted to introduce myself.
I learned the basics of Python about two years ago, and a year ago I started a degree in AI and Data Science. I'm currently in my third semester, and I'm focused on developing my programming and data skills while building my first real-world experience.
For now, I'm looking to contribute to smaller tasks such as data cleaning, data analysis, automation, and logical scripting. I don't expect to jump directly into complex projects; my goal is to help with the work I can handle while learning how software and data projects actually work in the industry.
I'm also very interested in how AI fits into programming. In my personal projects, I try to use AI primarily as a learning and reasoning tool rather than as a replacement for understanding or writing the code myself. I like using it more as a Socratic teacher: asking questions, challenging my reasoning, explaining concepts, and helping me find mistakes.
At the same time, I recognize that AI is becoming almost indispensable in modern development. But I believe that understanding the fundamentals is just as important. I want to learn how things work, not simply how to get an AI to produce them.
Currently, I'm working on a physics simulator as a personal project. It's still a work in progress, but I hope to share my progress here in the future.
I'm here to learn, contribute, and get a better understanding of what working in the industry is actually like. If there are small tasks where I can be useful while continuing to learn, I'd be happy to help.
Best regards!
