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I guess i missed the deadline for the submission, But what I make with #envatochallenge
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AI gave ideas. Human judgment built the brand.
For the Human by Design Challenge, I created Cronut Café; a conceptual bakery brand, to explore how AI can speed up ideation without replacing creative direction.
I used Envato's ImageGen to generate early logo concepts, then relied on my own judgment to refine the logo, typography, colour palette, and visual identity in Adobe Illustrator. Once the brand direction felt right, I returned to Envato to create mockups, also using VideoGen to bring the identity to life through motion.
The biggest decision was knowing what to keep, what to change, and what to throw away.
That's the part of design that will never change 🚀
Thanks @Envato and @Contra for the challenge! 💚
The Cronut Café name and that latte art shot sell the concept before you even read the caption. Good call using ImageGen just for early concepts and pulling it into Illustrator once you had a direction, that workflow keeps the judgment where it should be.
Designing a table lamp inspired by Vietnamese “áo dài” and “nón lá” with @Envato at the centre of my workflow.
Starting from a black-and-white sketch, I built the lamp's ceramic base and rice-paper shade using Envato's AI toolkit, tagging reference materials directly so AI wasn't guessing at textures it can't always read from an image alone.
AI was great at generating options. It was not great at knowing which option was right; I rejected a full batch that technically worked but lost the silhouette I actually wanted, and hand-retouched a detail (the finial) that AI kept leaving unfinished.
The bigger call AI couldn't make: timing this launch to back-to-school season in Vietnam, when áo dài comes back out. That's not a style choice; it's a commercial one.
See the full process and the part AI couldn't do in the VIDEO below. 👇
#envatochallenge @envato
Great Submission!
My entry for the Envato & Contra Challenge! ✨
For this project, I imagined a visual identity for a national park dedicated to protecting the snow leopard or irbis, the traditional name for this rare mountain cat. It’s a species deeply connected to Central Asian culture and the place where I grew up.
I used Envato as an all-in-one creative toolkit to explore and bring the concept to life, including ImageGen, GraphicsGen, VideoGen, MusicGen, and Stock assets such as photos, videos, and graphics.
I've wanted to create something like this for a while, and this challenge gave me the perfect opportunity to finally explore the idea and tell an important story through design. 💜
#envatochallenge
Beautiful! 🤍