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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Saint Laurent — Fashion E-commerce Exploration. Starting with the category section.
Somewhere between a fashion editorial and an online store — expressive typography, photography, and plenty of breathing room. More coming next.
😍
Type Has a Voice. 🔤
A quick typography study: one word, one orange "O" as the focal point, in two moods.
V1 is dark and dramatic. V2 is light and editorial.
Which version hits harder? Vote below, and tell me which typeface you'd pair with it 👇
The high-contrast serif already gives V2 its editorial voice, so I'd test a quiet grotesk like Neue Montreal for the small caption lines. It would keep the orange O as the only loud element. Did you try the same serif in a lighter weight for V1?
5 fonts on one website is a cry for help.
Every extra typeface is a new voice arguing in the same room. Pick two — one with character, one that shuts up and works — and commit.
Typography isn't decoration. It's the tone of voice your brand speaks in before a single word is read.
Pick two and commit is the right call. Which pairing do you reach for most on web projects?