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Built a modern B2B wholesale platform connecting retailers to 200+ international brands and 2,000+ products designed to feel less like a dusty wholesale catalog and more like a premium retail experience.
The client's challenge was standing out in a wholesale space that's usually clunky and outdated. We focused on fast product discovery, clean category browsing, and a search experience (⌘K quick search) that feels closer to a modern SaaS app than a traditional wholesaler site.
What I handled:
Full-stack build with Next.js + React
Custom UI component system with Shadcn/ui
Fast product search & category filtering
Retailer-focused shop experience at scale (2,000+ products)
Order/checkout flow with ResolvePay integration
Cloud infrastructure on AWS for reliability at scale
Responsive design across mobile & desktop
The platform now serves 30,000+ happy retailers across 200+ brands, with a UX built to make bulk ordering fast and simple.
Tech stack: Next.js, React, Shadcn/ui, ResolvePay, AWS
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Excited to share my latest design project: New Bones 🛋️
New Bones is a furniture e-commerce landing page designed to make discovering home items and exploring decor trends completely seamless. The main focus was to break down complex online shopping layouts into a clean, minimal, and frictionless user journey.
From smooth product slider discovery to a transparent trust badge flow, every section is crafted with close attention to clear visual hierarchy and layout consistency.
Check out the full UI/UX case study here! 👇
Nice focus on simplifying furniture discovery!
My AI assistant runs all day. The expensive model only does the thinking.
Most requests need no AI at all. "Call me in 30 minutes" is handled by plain code. Reminders, schedules and limits are code too.
Short tasks like sorting and scoring go to fast models on a free tier.
The big model only gets planning and long conversations, where it actually has to think.
If it hits a limit, a backup model answers instead of the app going silent.
If your AI app's bill keeps growing, check what really needs the big model.
What does your app send to the most expensive model?
Same pattern holds in outbound tooling. Filtering, dedupe and enrichment lookups are plain code. The model only writes the first line once the row is already verified. Cuts cost and the weird outputs.
A Shopify theme gives a store its starting point, but customization helps make the experience fit the brand.
For this concept, I focused on how small design decisions can work together to create a more cohesive storefront.
→ Brand aligned colors and typography
→ A clear homepage structure
→ Consistent product cards
→ Refined buttons and section layouts
→ Better visual hierarchy
→ A responsive mobile experience
The goal isn't to change everything just for the sake of being different.
It's to make thoughtful adjustments that help the store feel consistent, professional, and easy to navigate.
Good theme customization brings the brand and the shopping experience together.
What would you customize first when adapting a Shopify theme for a new brand?
I'd start with the typography and colors. They set the tone for the entire storefront.
