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MOKU — Matcha Café Brand Identity
MOKU is a conceptual matcha café in Kyiv, created around a dark, atmospheric interpretation of Japanese-inspired aesthetics.
The identity was designed to move away from the light, pastel, and overly playful visual language often associated with matcha cafés. Instead, MOKU combines deep, muted tones with Japanese-inspired visual references to create a more sophisticated, atmospheric, and distinctive character.
The branding explores a balance between traditional Japanese aesthetics and a contemporary café experience. The visual system includes the logo, typography, color palette, graphic elements, and supporting applications, creating a cohesive identity across the café environment and brand materials.
The result is a dark and refined visual identity that feels calm, modern, and rooted in Japanese-inspired culture while still being approachable for a contemporary Kyiv audience.
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