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El volcán que cabe en mi, is a completed photographic project composed of twenty-two images inspired by the Major Arcana of the Tarot.
Five women, guided by the wind and the tide, traced a path through bodies and landscapes. Lanzarote offered us its skin of lava and salt, its fissures, its boundless horizon. Inspired by the twenty-two Major Arcana of the Tarot, we transformed the island into a symbolic landscape where each image embodies a different stage of human transformation.
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The best campaigns make you wish you were there.
That's why flash photography is everywhere right now.
Hard shadows, blown highlights, awkward crops...
The photos don't feel like someone spent six hours art directing every detail (even though they probably did). They feel like someone grabbed a camera because they didn't want the night to end.
Traditional campaigns ask us to look at a product. Direct flash makes us feel like we accidentally walked into the middle of a great night, where the product just happens to be part of the memory.
It feels like brands are shifting from selling aspiration to creating a sense of belonging.
Is this just another visual trend, or is it a sign of a bigger cultural shift?
Upgoating this..... one of the best have seen today
Human by Design — NOCAFF ☕🧢
For the Envato Challenge, I created NOCAFF, a coffee brand inspired by Gen Z culture, internet slang, and fashion editorials. Instead of following traditional coffee branding with warm browns and vintage café aesthetics, I explored a bold visual identity using electric blue, orange, black, and white, building a brand that feels playful, contemporary, and unmistakably digital.
Using Envato as my primary creative toolkit, I developed the complete brand experience—from logo design, typography, packaging, mockups, and visual identity to a fully art-directed commercial. I used Envato Elements for fonts, mockups, music, and creative assets, while Envato AI helped me generate the initial campaign visuals that became the foundation for the final film.
✨ Human by Design moment:
AI-generated possibilities, but it didn't define the brand.
The biggest creative decision was rejecting what was expected. Coffee brands usually lean into earthy palettes and cozy aesthetics, but I deliberately chose a bold, fashion-forward direction. Throughout the process, I refined prompts, changed lighting, camera angles, compositions, styling, and pacing until every image and every frame felt consistent with the world I wanted NOCAFF to live in.
The final result isn't just an AI-generated campaign—it's a brand shaped through creative direction, taste, storytelling, and human judgment.
AI generated the possibilities.
Human creativity built the brand.
Created with Envato Elements + Envato AI
Envato Elements used:
Fonts | Mockups | Graphics | Photos | Music | AI Image Generation | Creative Assets
#envatochallenge #HumanByDesign #Envato
Brand DesignPackaging DesignAdobe IllustratorAdobe PhotoshopEnvatoenvatochallengehumanbydesignenvatoai
This is so great!
Most of my collages are built from dozens of images that I source and combine in Photoshop. But sometimes the exact element I have in mind simply doesn't exist, or I can't find the right angle, lighting, or composition.
That's where AI comes in.
For this piece, I used Envato's AI Image Generator to create a custom starting point when I couldn't find the image I needed. I then combined it with assets from Envato Elements, using Photoshop to composite everything together, refine the lighting, color grade the scene, and create the final artwork.
Once the collage was complete, I used Envato's AI Video Generator to bring it to life with subtle movement, then finished the animation in Premiere Pro using additional Envato Elements assets.
For me, AI isn't about pressing a button and calling it art. It's another creative tool—one that helps me bridge the gap between the idea in my head and the final artwork.
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