This project was for an American client named David, who was launching an Electric Hairbrush Massager product.

Since it was his first time selling this product, there was no clear marketing direction or existing creative strategy. I guided him through the entire creative process — from audience research to final ad production.

Once I received the product link, I first asked a few important questions about the target audience, market, and customer preferences. Based on that research, I used AI tools like Claude to develop a high-converting ad script focused on emotional triggers and product benefits.

After finalizing the script, I researched relevant content across platforms like YouTube and TikTok to find engaging video clips that matched the product angle and audience psychology.

Then I: • Created professional AI voiceovers using 11 Labs • Structured the ad flow for maximum retention • Edited the final creative in Final Cut Pro • Delivered a complete performance-focused video ad for the client

My scripting framework mainly focuses on: • Strong scroll-stopping hooks • Clear product benefits • Consumer pain points & solutions • Smooth storytelling flow • Strong call-to-action

This is the same creative process I use across multiple e-commerce and performance marketing projects to build ad creatives designed for engagement, conversions, and scaling.