Option B feels more luxurious to me—the watch gets a clearer hero moment and the warmer accent adds just enough energy against the dark field. The typography and product scale also make the comparison feel polished.
Engaging website for a New York–based architecture and construction studio, balancing bold typography, immersive imagery and a minimal editorial layout.
The dark framing on the edges is such a clever visual trick! It actually fools the eye and makes the whole presentation look like a 3D physical object. Brilliant depth!