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🧠Brainstorming smarter solutions for an EU brand’s Instagram page
When it comes to Instagram, I always treat a brand page like any other marketing channel: with strategy first, aesthetics second 😉
One approach I constantly recommend to my clients is restructuring the profile to match the customer funnel. Think of it as guiding visitors step by step, so the most important info is available instantly, no digging required.
To show what I mean, I put together a quick mockup for a Lithuanian phone case brand 📱✨
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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@Monserrat Vazquez's work now spans brand identity, packaging systems, and cultural branding across organizations and startups.
None of that started with the perfect city, it started with the people in front of her.
Here are 3 lessons from 's journey:
- Brand identity sets the rules, everything else follows
- Freelancing alongside a job is a real transition strategy
- Confidence is a byproduct of experience, not a prerequisite
If you are a designer building solo, part of an agency or growing yours, this episode is for you.
Full conversation with @Monserrat Vazquez is now available: https://youtu.be/USrWTu7KRD0
P.S. Her matcha packaging concept started as a ritual idea, not a product idea.
Was great having you on the pod @Monserrat Vazquez
@Ismel Figueroa and I just dropped a new episode with @Monserrat Vazquez and it's one of the most honest conversations we've had on the pod.
Monserrat's work spans brand identity, packaging systems, and cultural branding across orgs and startups. None of that started with the perfect opportunity. It started with whoever was in front of her.
If you're building solo, growing an agency, or just trying to figure out what kind of designer you want to be, you should see this and also give her a follow.
Full conversation: https://youtu.be/USrWTu7KRD0
Great content as always Daniel! Huge fan 🔥
The magic of LinkedIn ads.
Unlike other platforms, ads usually feel salesy, and users scroll right past them.
But LinkedIn is different.
Since it's more of a "work" platform, people don't mind seeing ads. As long as they come with value and don't feel like a pitch.
That's why brands usually pay more to be featured on this platform, also because the audience quality tends to be higher.
My take: if your ad doesn't look like an ad at first glance, it will perform.
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