Same animation, two formats.

Sometimes the idea works just as well in vertical as it does in horizontal. The challenge is making it feel right in both.

Which one do you prefer? 💭

Which one wins for you, honestly? I lean horizontal for how the transitions breathe, but the vertical cut feels tighter for a scroll-stopping ad. Nice work either way.

I recently worked on motion graphics animation for TLC Worldwide's LinkedIn post, bringing the visual identity to life through dynamic animation, transitions, and supporting motion assets. It was a great opportunity to explore how motion can elevate an established brand and create a more engaging experience around a major industry event.

Great work. Everything looks beautiful and smooth