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RiO — Bringing a Performer’s Identity to the Web
For a performer who combines violin and dance, the website should give visitors a sense of her personality while making her music and activities easy to explore.
What I value most is the care behind that balance. A memorable experience matters, but so do the smaller decisions: letting visitors choose whether to enable sound, adapting the carousel to a smaller screen, and allowing them to start a video when they are ready.
The frontend uses HTML, CSS, JavaScript, and jQuery, with Slick Carousel for responsive slides and Modal Video for YouTube overlays. The carousel displays three items on larger screens and switches to one on mobile, giving each item room to remain readable.
News, a schedule calendar, an artist profile, and performance history bring RiO’s activities together. Links to tickets, music, merchandise, and social channels help visitors take the next step.
The dedication behind this kind of work lives in the details—how content fits the screen, how media opens, and how naturally someone can move from discovering the artist to following her work. My priority is to give the artist’s personality space while respecting the visitor’s time and control.
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The hardest brief in identity work is "make us look serious without making us look corporate."
Serious comes from consistency. Corporate comes from removing anything a person chose.
"Corporate comes from removing anything a person chose" is going straight in my notes. I'd push it further though, I think a lot of that removal happens in legal and stakeholder review, not the initial design pass. Do you find the fight is more with the client's own instincts or with whoever signs off after them?
AURA — Luxury Fragrance Website 🌸✨
AURA is a luxury fragrance website concept built around softness, atmosphere, and product storytelling.
The goal was to make the perfume feel almost weightless — combining dreamy skies, delicate pastel tones, translucent UI elements, and an oversized product visual to create an emotional first impression.
Special attention was given to:
• a product-focused hero that makes the fragrance the main visual anchor
• soft glassmorphism cards for fragrance notes, pricing, and product details
• an airy pastel palette inspired by clouds, light, and floral notes
• elegant typography that adds a premium editorial feel
• a fragrance selector that introduces different scents without distracting from the hero
• clear product discovery and shopping actions
• a mobile experience that keeps the same immersive visual atmosphere
• a lightweight mobile menu with product discovery and social touchpoints
The result is a soft, premium digital experience that combines luxury storytelling with clear e-commerce functionality.
Looking to create a distinctive website for your beauty, fragrance, or lifestyle brand? Let’s create something memorable ✨
The typography fits the fragrance vibe perfectly 🌷
About a year ago, we shared our work for DreamGround here ✨
Since then, a lot has changed. The brand evolved, the positioning shifted – and it was time for the website to evolve with it.
So we came back to the project and redesigned the page to reflect this new direction, while adapting everything to work smoothly in Kajabi.
It was a quick and really enjoyable project – clear communication, trust in the process, and an easy collaboration from start to finish.
We love when clients come back to us as their businesses grow. It’s always special to see how a brand evolves and to be part of its next chapter 🤍
I like that this is a second chapter for the same client. Reworking the page around their new positioning, while making it practical in Kajabi, feels much more valuable than just giving it a new look.
