What if your biggest streaming platform got a Halloween makeover? 🕸️

As Halloween is closing by, I decided to do a short campaign teaser for one of the biggest streaming platforms.

I redesigned their logo and played with the wording as part of their brand messaging in a spooky theme for the upcoming Halloween event. I retained the brand consistency across the typography and overall logo shape and changed few details within.

Any twitch streamers, viewers or halloween celebrants here?

Fun concept and perfect timing. The spooky wordmark twist still feels on brand, nice one.

I fell for Japan as a teenager, visited many times, then lived there for seven years, long enough to know the konbini (convenience store) is a cultural institution: open 24/7, constantly rotating seasonal products, and locked in a friendly rivalry over the best coffee and sweets. My other obsession is Taisho and early Showa graphic design, and while searching for inspiration, I found the work of Sugiura Hisui, whose lithograph posters announced Mitsukoshi’s new spring collections a century ago. So I thought: how would Hisui create ads for today's convenience stores? I turned his posters into a Recraft V4 Style and launched the Spring 2027 range of Hinata Mart, a fictional convenience store. The series pairs today’s bestsellers (fruit sandwiches, fried chicken, iced drinks, oden) with modern fixtures like the ATM and the self-serve coffee machine. Hope you'll like it!

this is beautiful work