Since the Gatsboy relaunch it's been fun exploring all the brand work that happened years ago and how much of it still resonates today.

Not much of it needed treatment, the illustrations still work, the character works and the video, with only small adjustments to bring everything inline with the upgraded offer.

Its so fun to go deep on brand work and messaging, iterating and improving over time.

This was created 5 years ago and it still attracts new customers today.

This is really cool and has a timeless but futuristic feel

A while ago, I had the privilege of working for none other than Ben & Jerry’s to film their Free Cone Day in the Netherlands.

In addition to filming and photography, I was responsible for handling filming rights, as the footage would be used in their global marketing campaigns. It was an incredible feeling to contribute to something so much bigger than myself.

To this day, it remains my highest-paid one-off project. Considering it only required some prep and a half-day shoot, totaling eight hours of work, the rate I was able to charge was something I never had done before in my carreer! The footage was featured in their 2023 global campaigns, and I am still so grateful for the opportunity, which has since led to several more projects including internal work for Unilever.

just woww! i can feel the last image in my mouth 😂