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I created a professional product description for a skincare brand, focusing on clear, engaging, and persuasive copy. The description highlights the product’s key benefits, features, and usage instructions while using a clean and appealing tone designed to attract potential customers and encourage purchases.
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Exploring two landing page directions for Serein - a skincare brand focused on calm, balanced, healthy-looking skin.
Portrait Layout - with the models as the main focal point and the copy placed alongside the image.
Wide Layout - a calmer, more editorial composition that introduces the brand’s skincare philosophy through a structured content block.
Which direction would you choose for Serein: Portrait Layout or Wide Layout?
Which one feels more memorable and trustworthy for a skincare brand?
86 voted
75%
29 voted
25%
115 votes
Closed
Wide layout feels so much closer to calm, balanced than portrait does, that editorial pacing does a lot of work. Was the client on board with losing the immediate face-first hook, or did you have to make the case for it?
Developed a high-end promo visual presentation for a luxury lipstick collection. The main objective was to showcase product shades and texture while pairing them with compelling, emotion-driven product descriptions designed to drive engagement and visual appeal.
Scope of Work & Strategy
Persuasive Copywriting: Authored elegant, benefit-focused messaging highlighting formula quality, skin versatility, and confidence.
Visual Styling & Art Direction: Curated a sophisticated color story using deep burgundy and soft rose silk textures to communicate luxury.
Content Presentation: Structured high-impact visual slides featuring real-life shade swatches and textured product shots.
Clean and premium brand identity with packaging design for a skincare brand that wanted to look calm, trustworthy, and high-quality.