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One of the most effective ways to sell an online course
is not starting with the course.
It’s hosting live events.
Webinars.
Workshops.
Masterclasses.
Pop-up trainings.
When you host something live, a few powerful things happen at once:
• People experience your teaching style in real time
• Trust is built faster than any sales page could do
• You answer objections before they turn into hesitation
• Your audience self-qualifies by showing up
By the time you invite them into your course, it doesn’t feel like a pitch.
It feels like the next step.
This is exactly how we do it at Expand Lab.
We don’t believe in “build it and hope.”
We build momentum first, then direct it.
Live → connection → clarity → conversion.
If you’re thinking about launching a course, ask yourself:
What could I host live that naturally leads into it?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Sharing one of our recent Kajabi projects ✨
What I love about this one is how it started from one of our own sales page templates and evolved into something that feels completely aligned with the client’s brand.
At Inweba, we design our templates strategically – but the real work begins in customization. Once we step into brand alignment, typography, layout refinement, and visual direction, the structure transforms into something unique.
This project is a great example of how a strong foundation doesn’t limit creativity – it supports it.
love this @Serge Herasymchuk
amazing work 🔥
LUME lets you create stunning light visuals across stadium stands using nothing but fans' phone flashlights and screens. No expensive wearables, no light sticks needed.
How it works:
#1 Open LUME and create a room for your event - https://liver-steam-16306629.figma.site
#2 Share the generated link with your fans
#3 Fans open the link in their browser and enter their seat number
#4 The organizer now has full real-time control over every connected phone-both the screen color and the flashlight -turning thousands of devices into a synchronized, stadium-sized light display
Every phone becomes a pixel. Every stand becomes a canvas. One dashboard controls it all. Want me to adjust the tone (more casual, more investor-focused, more technical) or shorten it further? https://liver-steam-16306629.figma.site
Want more leads from organic social?
Stop using just one lead magnet.
Most people post content, offer a freebie, and call it a day.
The problem?
Not everyone in your audience wants the same thing.
Say you create content around AI. You offer "100 prompts for better productivity." That'll convert some people, but a big chunk of your audience? They'll scroll right past it.
The fix is simple: offer multiple lead magnets.
A custom GPT. A guide on building your first agent. A swipe file. etc.
Here's why this works:
→ More lead magnets = more entry points = more leads
→ Your offers stay fresh: you're not hammering the same freebie every week
→ You attract different segments of your audience, not just one type
You don't need to build them all at once. Start with two or three, see what converts, then expand from there.
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