If you’re a Creative in 2026, you should wake up every morning and Say “Thank You Ai “. 😂
Imagine a client wants a premium, animated website, but she only has 2 or 3 images.
A few years ago, you’d probably have to wait for her to organize another photoshoot, get more brand assets, or find a way to work with what you have.
But today? Give me just 2 good images and AI. 😂
I can create different product angles, lifestyle shots, campaign visuals, and all the assets needed to make that website look like the brand spent thousands on photography.
And the best part? The client doesn’t need to spend extra money on another photoshoot.
AI has genuinely changed the way we work
Of course, you still need good design skills and creative direction. AI won’t magically give you good taste.
But the possibilities we have today? Insane.
If you’re still refusing to learn AI as a creative in 2026, you’re making your own work unnecessarily difficult.
Btw this was built with Claude opus 5.5 + Higgsfield AI for the visuals
So happy to have been part of celebrating 10 years of Physicians Formula iconic Butter Bronzer, helping bring the cheeky "ButterFace" concept to life!
A huge thank you to the team at Physicians Formula for trusting Penrose Audio with the sound design and mix for this anniversary campaign. Happy 10th to a true classic!