Clear Woodpecker Bodega Billboard Campaign

Designed a modern billboard advertisement for Clear Woodpecker Bodega, a fictional family-owned frozen yogurt brand. The objective was to create a visually striking campaign that communicated elegance, affordability, and a homemade feel while appealing to a predominantly male audience.

The concept centres around the tagline "Soft Never Meant Weak.", using bold typography, a premium black-and-gold colour palette, and minimalist composition to challenge traditional perceptions of frozen yogurt. High-contrast product imagery and generous white space were used to ensure the message could be understood within seconds, as required for effective outdoor advertising.

My role: Brand Strategy, Art Direction, Copywriting, Graphic Design, and Billboard Layout.