What I built & why

I built PawRoute, a smart booking and automation experience for a fictional solo mobile dog groomer, Maya, based in Austin, Texas.

I chose mobile dog grooming because booking isn't as simple as finding an empty calendar slot. Every new inquiry can require the owner to check the customer's location, understand the dog’s needs, recommend a service, calculate pricing, find a time that works with the driving route, confirm the appointment, send reminders, and handle cancellations.

I wanted to answer one question:

How can I turn “Can I book?” into “You’re booked” with as little work from the business owner as possible?

So I designed PawRoute around a simple 3-step customer booking experience. Customers provide their location and dog details, receive a recommended service with clear pricing, and choose from available appointment times.

I also created Best Route Match, which prioritizes appointments when Maya is already working nearby instead of treating every available time equally.

Behind the customer experience, PawRoute handles the repetitive work: booking confirmations, reminders, customer information, route updates, rescheduling, and automation activity.

I also designed an owner dashboard where Maya can see appointments, customers, her driving schedule, and what PawRoute has automated.

Finally, I added a cancellation-recovery workflow. When an appointment opens up, PawRoute can help identify suitable waitlisted customers and refill the slot instead of requiring Maya to manually message people.

The goal wasn't simply to build another booking website. It was to design a system where the customer sees simplicity while the complexity is handled behind the scenes.

3 steps for customers. Less scheduling work for Maya.

Built with Lovable for the Lovable Challenge.

Vänster Home GmbH

For Vänster Home GmbH, I engineered a high-end European e-commerce build designed to reflect modern architectural design and premium living space aesthetics. The goal was to establish strong brand authority through minimalist visual hierarchy, custom collection navigation, and high-converting storytelling.

I structured the homepage around a cohesive "Designed for..." campaign framework (covering Living, Dining, Lighting, and New Arrivals) to guide buyer intent seamlessly. To maximize user trust and clarity, I completely restructured the inventory data transforming long, cluttered supplier titles into refined product names paired with standardized technical specifications and lifestyle-focused features. This build demonstrates complete end-to-end e-commerce architecture, from editorial layouts down to conversion-focused product listings tailored for luxury retail shoppers.

Clean restructure from supplier titles to real product names, that step alone usually gets skipped. For a GmbH store selling into the rest of the EU, did you end up handling VAT-inclusive pricing per country through Shopify Markets, or did the client stick to one DE price shown everywhere?