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Chèrie 🍒
It’s a place that people don’t need a special occasion to visit. Somewhere they can stop for cookie after college, people can come with their friends to hang out, pick up coffee on their way to work or bring a box of sweet to a friend or family.
its not luxury bakery cafe where people visit for there instagram story. It’s a familiar local brand that people genuinely love and return to.
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How can branding make people feel part of a community?
When working on Strawberry Health, we explored how visual identity could make women’s health feel more approachable and collective.
One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.
These elements turned the identity into something people could interact with, share and make their own.
It’s a small detail, but I think it’s an important part of building brands around communities: the identity shouldn’t only identify the brand. It should give people something to identify with.
Love, love, love the colors. My mind goes: Rose Cream, Lime Mousse and Plum, hmmmm, which Plum... Plum Jelly. And of course, Strawberry Sorbet.
Let me match the vibe using my delicious swatches 😊
Two logo concepts for Stop. Coffee House, a premium café brand. Which one would you order a coffee under? 👇
5 voted
38%
8 voted
62%
13 votes
Closed
This is my biggest client success story of my carreer.
It's hard to capture 3+ years of work into a single use case page.
Though I gave it a try (it's never perfect 😉)
Read the use case here and let me know what you think of the work. Thanks!🤙🏻
Distilling three years of multidisciplinary work into one use case page is the real craft here, Tim. Long-term client relationships are the best portfolio proof there is. Congrats on the DeFi brand journey.