Contra - A professional network for the jobs and skills of the futureA client reached out recently saying they needed “better marketing.” As we talked, it became clea...
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Tembria Thompson
• Jan 6
A client reached out recently saying they needed “better marketing.”
As we talked, it became clear marketing wasn’t the issue.
They had multiple services, strong experience, and a solid reputation. But new visitors and leads kept getting stuck in the same place, they didn’t understand where they fit.
Nothing was wrong with the writing. Nothing needed a redesign.
The problem was that their language had grown with the business, but it hadn’t been reorganized.
We focused on clarifying who the work was most for, what each service actually solved, and what someone needed to understand before being asked to take action.
Once that was clear, everything else became easier: pages, emails, and conversations.
That’s the kind of clarity work I do most often.
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