One of the best ways to retain your customers is by building trust through various forms of guarantees. One approach is offering loyalty points or credits that can be exchanged or used as real currency on the platform. This sparks the customer's curiosity, encouraging them to stay active and engaged in order to earn those rewards. Second, it acts as a safety net: if a customer isn't well served, they can claim a gift or compensation that clearly shows we care about them and that the issue was simply a misunderstanding.