Above & Beyond is a church generosity campaign. It's based on Ephesians 3:20, which speaks to God doing "above and beyond" what we ask or think. The logo combines up and forward arrows with a continuous line (representing one journey in two parts). The serendipitous realization: the up arrow becomes the “A” that starts “Above,” and the forward arrow becomes the “D” that ends “Beyond” - so the logo literally contains the words and embodies the goals it represents. Within two weeks the content was written and we launched the campaign with sermon presentation graphics, web and social media, brochures, bookmarks, vinyl banners, and bracelets.