The Approach
The brand starts from one idea: 3D is what we build, so 3D is what the mark is made of. The logo is a cube drawn in flat lines. The lines are thicker where the light falls away, so a flat page gains depth. The lit top carries horizontal lines in vermilion, the barred side carries vertical ones, and the shadow side is solid. The same lines appear inside the “o” of the Nova wordmark. At 16 pixels the fine lines blur, so a simpler cube keeps the same light: lit top, barred side, solid shadow.