Part 2 of BLAIRE focuses on the structure behind the visual direction; exploring typography, layout systems, printed elements, and the details that create consistency across the brand.

This phase shifts away from atmosphere and moves deeper into the mechanics of the identity system; balancing softness with precision through restrained compositions and controlled spacing.

More renders + Full case study coming soon ✦

Great design!

The Rooster Nightmare 💍🐓 How would you ever in the most vague of realities comprehend a rooster ruining your most special day?

Well, we do!!!!  That’s not it, the ending is worth the wait!

From storyboarding this absolutely hysterical masterpiece to actually breathe life into it, it was a rollercoaster ride, Mel at one point started questioning our creative ideologies, but it was all scattered until we actually merged our whole idea into one spectacular piece of art & unmatched humour.

The rooster met fate in ways purely chaotic but the wedding was a mess anyways.

We have witnessed the making of Melius, not a mere canvas anymore, it feels personal to us at this point, the longevity and beauty of it’s fidelity is what makes it distinct in its own specific way, for creators who depend on systematic way of execution, it’s just refined by all the edges. Our process started with a single image, zero idea but surely a vision beyond mere imagination; The unparalleled quick image generations was something that caught us off guard, that actually made us rethink about the whole project’s narrative, from “this is supposed to be done in 3 days” to “well, i guess i’ll wrap it up right now”, Melius’s prompt responses made it actually possible.

The variations for our protagonist was something Mel (The Agent) handled perfectly, that Australian Countryside Look was possible because of the pool of unique iterations it laid in front of us in a jiffy.

We have tested the same workflows almost everywhere but the finest of prompt adherence on Melius forced us to stay, it was hard to resist the temptation of seeing your idea being painted so quick that the flow itself denied any lag.

We definitely had fun with this Hope the Rooster gets you too🐓

Amazing as always!