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Just shipped Veil — a landing page for an AI identity protection startup.
The brief: no photos, no tech-stock aesthetic. The page itself had to feel like the threat it was describing.
Built it as a four-act manifesto. Custom brand foundation, editorial typography, motion that signals when the emotional register changes.
Full case study + live link below ↓
Cool
Thanks man
Making the page 'feel like the threat it was describing' is exactly the kind of brief that separates interesting brand work from generic SaaS decks. The editorial typography and motion doing emotional work rather than visual decoration is a smart choice here.
Yeah exactly
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