The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
š§ CHARACTERS IN HEALTH PRODUCTS
Most health apps donāt lose users
they lose them silently
This happens between Activation and Retention
I call it the Shame Gap ā ļø
šÆ My principle
Social networks build daily habits š±
Health apps are usually āsometimes, when I rememberā
My job is to break this pattern
š§© The role of a character
Not UI
Not decoration
A behavioral interface
Its function
reduce the Shame Gap
make returning easier than quitting š
This increases DAU š
and stabilizes MAU
If it doesnāt
itās decoration
š„ Why Duolingo
They optimized recovery not motivation
Failure is built into the system
š Conclusion
Characters either serve a business goal
or shouldnāt exist
love the color pallet and spacing šÆ
Cute, my girlfriend would like it š
The soft visual style matches the message really well.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Your badly designed App Store screenshots is costing you downloads and money .
App Store screenshots are conversion engine, if done right.
When someone searches a keyword on the App Store, 50+ results show up.
They scroll through all the search results.
They download the one that gives them the right information.
The one that LOOKS like it works.
The one that screams, download me, Iām the right choice.
Donāt just build a great app. Make sure your screenshots provide enough information to make users interested in your app. š
100% agree š
App Store screenshots are basically the first touchpoint before the product itself.
From my experience, there are two effective approaches here:
either a storytelling flow (problem ā solution ā outcome)
or a feature-focused flow highlighting key functionalities.
Which...
Just entered the #FigmaMakeathon š
Building Cultural Heritage Atlas NG ā an interactive platform to explore Nigeriaās traditions, festivals, historical sites, and indigenous stories through immersive maps and storytelling. @Contra HQ
Swipe through regions, discover culture, and experience stories in a whole new way. https://sculpt-river-58381287.figma.site/
Loving how Figma Make brings ideas like this to life so fast.
Which part of Nigerian culture would you love to explore first? š
this is SICK!!!
Stop doomscrolling ā go out with friends tonight. āØ
TonightĀ shows you whatās happening. No endless searching, just simple matching and sharing plans with friends. š„³
This prototype was fully designed and built inĀ Figma + Figma Make, and honestly itās wild how much has changed since Figma Makeathon 1.0.
Back then I was impressed because Make could interpret Figma designs, not just images.
Now I can basically prompt whatās in my head and Make turns it into a working prototype almost 1:1. š¤Æ
Try the prototype here. šš»
Looooks so good š
Trending
maxearnings
The next frontier of payments is live on Contra. How are you maximizing revenue?
freelancerlife
Freelancer life is wins, pivots, and everything in between. Whatās yours right now?
aidesignflow
AI tools are redefining how designer work. What does your workflow look like?
micrographics
Micrographics started as utility - barcodes, packaging, instruction labels. How would you use them?
aivideo
AI video tools are moving at warp speed. What tools are you using?