Introducing the rebrand of Yepi → Steminai The company was preparing for global expansion after s...Introducing the rebrand of Yepi → Steminai The company was preparing for global expansion after s...
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Joshua Samson
• 6h
Introducing the rebrand of Yepi → Steminai The company was preparing for global expansion after securing its first seed round of funding. At that stage, the challenge wasn’t just growth; it was building a brand that could scale internationally.
My role was to develop a structured brand system that aligns with their new direction and positions the company for the global market. Here’s a preview of the work.
I’m new to Contra and excited to collaborate on new projects. If you're building a startup or preparing your brand for scale, I’d love to connect. Please engage this post to boost my discovery score.
Completed work
Brand DesignAnimationLogo DesignAdobe After EffectsAdobe IllustratorAdobe Photoshopfreelancerlifefoundersrebranding
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Joshua Samson
• 6h
One important part of this project was ensuring the brand could scale with the company’s new direction. When startups enter a growth phase after funding, the brand often needs to evolve to match the level of ambition and market they’re entering.
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