Kogy — AI Companion Toy / UI/UX Design

Designed the landing page for Kogy — a plush, keychain-sized AI companion that learns, plays, and keeps you company throughout the day.

The tricky part with products like this: lean too techy and you lose the cuteness, lean too cute and it stops feeling like a real smart device. So instead of the usual soft-pastel illustration route, I let real hero-scale photography of the plush character carry the whole page — its actual texture, its little smile, its scale as a keychain — wrapped in bold, high-contrast orange and oversized type.

A small character-selector strip (Lumi, Mochi, Poppy) hints at collectibility, and a live scrolling stat ticker at the bottom (questions answered, active companions) keeps it grounded as a real AI device, not just a toy.

Genuinely one of the more fun briefs I've worked on.

The live stat ticker (questions answered, active companions) is what sells the AI-device framing here, not the photography — a plush toy with a counter reads as a running system, not a static product shot.

We rebuilt (RED)’s outdated WordPress site in Framer—in just one month.

The result: a faster, more flexible website their creative team can update without relying on developers.

Check out the full case study to see how it came together ↓

Check it out

the red type pops. how long did this take?