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Stop. They don't care who you are. What you can do.
Your skills.
Your talents.
Your history.
To land any client in the world.
You must speak, about THEM.
THEIR terms.
THEIR GOALS.
Imagine walking up to a dog saying, "I really like dogs, I've liked them for a REALLY long time".
.vs.
You have a hand full of A5 prime Wagyu steaks
It doesn't matter how sweet you sound...
Even I'm gonna show the Wagyu.
A skill a forgot for a very long time...
Because after so long of working IN your business.
You become frail.
Rusty.
Incompetent.
Ignorant.
Controlling.
And forget the heart of all business, is the heart of your customers.
Speak to it.
And never forget.
Without them, you don't have a business.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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You have the skill, but no experience.
So… are you not ready?
Not exactly.
You may know how to do the work
but you haven’t had enough chances
to prove it in the real world.
That’s okay.
Start small.
Practice more.
Build projects.
Take opportunities.
Experience has to start somewhere.
---
You have experience, but your skills are outdated.
So… is experience enough?
Not always.
Experience teaches you what happens in real work.
But skills help you do the work better.
The industry changes.
Tools change.
Trends change.
Are you still learning?
---
Now imagine having both.
Skill + Experience.
You know how to do the work.
You’ve actually done the work.
You understand real problems.
You know how to solve them.
That combination builds:
Confidence.
Value.
Better opportunities.
Real growth.
So, what should you focus on?
Don’t choose between skill and experience.
Build both.
Learn.
Practice.
Work.
Improve.
Repeat.
Skill gets you started.
Experience makes you stronger.
Wow
Just 2 weeks on Contra and top 5% 🤯 🇧🇷 WHAT??
In the last 14 days I've landed my first 2 clients with glowing reviews, got accepted into the exclusive Contra Labs for top-tier talent, and I'm currently negotiating high-ticket monthly retainers. ☕️
If you’re just getting started: your profile is your sales funnel. The Contra score follows clarity, proof of work, and real strategy.
Feel free to follow my profile, mirror the structure of my case studies, and use it as a framework to elevate your own positioning. Keep grinding! 👊
Amazing results, Bernardo! Did you focus on outbound pitches or optimizing your profile for inbound search first?
Being relatable isn’t the same as being authentic.
I think brands sometimes try so hard to “sound human” that the writing ends up sounding even more manufactured.
Add some slang.
Throw in an emoji.
Start with “Hey guys!”
Use shorter sentences.
Say “we get it.”
And somehow… it still doesn’t feel human.
Because humans aren’t relatable just because they use casual language.
We’re relatable because we have something to say.
We have opinions.
We notice things.
We have preferences.
We disagree.
We tell stories.
We have a reason for choosing one thing over another.
That’s what gives our words personality.
So when I’m writing for a brand, I’m not only thinking:
“How do I make this sound less corporate?”
I’m thinking:
“What does this brand actually believe?”
If you remove the brand name, can I still tell it’s them speaking?
That’s the real test for me.
You don’t make a brand sound human by adding “Hey” to the beginning of a post.
You make it human by giving the words a mind behind them.
#brandVoice #Storytelling #ContentWriter #Writing #CreativeWriter
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