The inflatable flower. Only houseplant I'm guaranteed not to kill. Also, a new object every month is a sneaky good retention hook, people will stay subscribed just to see what's next.
HuroPay Branding for Fintech
We built its identity to feel the same way: fast, clear and human.
Need a branding? DM Now...
#branding #brandidentity #logo
Anima is a self-initiated type design project inspired by vintage print, worn ink and analog photography.
The collection includes two experimental serif typefaces: Anima Editorial, with elegant proportions and contrasting strokes, and Anima Retro, with softer, bolder shapes. Both feature grain built into the letterforms.
I developed the creative direction, custom fonts and promotional artwork, combining AI-assisted exploration with font development. The campaign pairs textured typography with motion-blurred photography to capture a warm, nostalgic mood. FREE DOWNLOAD AT https://twaperdigital.com/anima-retro