Currently creating a questionnaire about opinions on LED glare on the Aussie roads.Currently creating a questionnaire about opinions on LED glare on the Aussie roads.
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NORVEX is a neurotechnology and cognitive research laboratory based in Cambridge, Massachusetts.
Operating at the intersection of neuroscience, cognitive analytics, technology and human performance, Norvex transforms complex data into research, intelligent systems and meaningful insights.
Its new identity reflects this vision through a precise and dynamic visual system, built around intelligence, connectivity and movement.
🧪 TASTY TEST Which version would you press play on after a long day?Same wellness player. Same controls. Two moods.
🍑 A · Peach Glow
Peach, pink, and lilac. Warm and playful
🌿 B · Sage Calm
Sage, mint, Soft and airy
Both let you mix rain, piano, and air. But the palette sets an expectation before you hear anything.
💡 Growth Insight: The listening experience starts before the sound does.
My hypothesis: matching the palette to how users want to feel could encourage them to start. I’d test time to first play and session start rate.
Which feels like your kind of reset? 🍑 A or 🌿 B?
Follow for the next Tasty Test.