Haven’t posted much over the past couple of months, so here are a few highlights from July and August.

3 client projects. 2 redesigns (positioning, website, and brand) 1 full engagement for a Series A company + strategy & website for a seed stage Every project this year has been better than the last one in pretty much every way Also, 1/3 projects now comes with a skill .md on top of the usual design tokens and guidelines. We’ve started building custom design agents when it makes sense. Every team is building with AI and wants to design with AI as well. But to do that well, you need a strong foundation first. This week I’m wrapping up the agency website redesign and updating the service packages. A lot more to share very soon.

I designed and built an internal operating system for my agency that connects lead research, qualification, personalized drafting, content operations, project management, client approvals, reporting, and guarded AI assistance. It has three isolated experiences: an owner command center, a focused employee workspace, and a private client portal. The system uses role-based access, human-in-the-loop review, fact-checking gates, and automation safeguards. I led workflow discovery, product architecture, prompt and agent design, UX decisions, implementation, quality controls, and ongoing optimization.