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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I had my fingers touch quite literally every piece of this brand.
After wrapping the full brand story, visual identity, website, way-finding signage, and print collateral for Spa Soleá, I had the chance to photograph the space and bring the visual world to life through imagery.
Sharing a few of my favourite shots here, and the full project if you want to see how it all came together!
Wow, I could really use a message right now as well lol
What if the logo wasn't one pose, but six different emotional states of the same character?
That was the core decision on SERO.
A mental health brand. But not the usual: no soft gradients, no open windows, no people looking peacefully at the horizon.
The brief was emotional calibration.
Precise. Clinical. But warm.
So I built a character with mismatched eyes.
Left: a flat black void.
Right: a white oval with a heart as the pupil.
One part that closes. One part that stays open.
That's the whole brand in two eyes.
Six poses. No canonical lockup. All six are the logo.
Riso ink imperfection as intentional texture — not production error, brand specification.
Would you have locked one pose, or let all six live?
This is a masterclass in building Visual Trust through vulnerability.
Letting all six poses live was the right move. It shifts the Structure from a 'corporate mask' to honest emotional calibration. That Riso texture as a brand spec not an error gives it incredible Visual...
Long overdue sharing my project with Spa Soleá for Fairmont Hotel Vancouver! This project was fast, intense, challenging in maany ways as a team of just me, myself, and I, BUT I'm so stoked with how it turned out!
Check it out 🙌
Very calming logo design!
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