The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
AI is moving into a new phase.
It’s no longer just about asking AI a question and getting an answer.
AI is starting to do the work.
Google recently expanded agentic capabilities across Workspace, allowing Gemini to work across Gmail, Drive, Docs, Sheets and other apps to complete multi-step tasks.
And the enterprise world is already thinking about what comes next.
Who controls these agents?
What can they access?
What actions are they allowed to take?
How do you know what they actually did?
That’s why I think the next AI conversation for businesses will be less about:
“Which AI tool should we buy?”
And more about:
“Which parts of our business should AI be allowed to operate?”
Imagine an AI system that doesn't simply tell your sales team that a new lead arrived.
It:
→ Responds to the lead
→ Qualifies them
→ Updates the CRM
→ Books the appointment
→ Sends the right information
→ Follows up automatically
→ Escalates to a human when needed
That is a very different proposition from a chatbot.
At Growth Launch Agency, this is the direction we're focused on: building AI systems around actual business workflows rather than adding another tool for employees to learn.
The opportunity isn't to put AI everywhere.
It's to identify the workflows where AI can take responsibility for the repetitive work while people stay in control of the decisions that matter.
If you're a business owner or executive thinking about AI adoption, I'd start there .
Don't ask what AI can do.
Ask what your business needs done repeatedly. #ArtificialIntelligence #AIAgents #AgenticAI #BusinessAutomation #AIforBusiness #DigitalTransformation #FutureOfWork #AI #BusinessGrowth #GrowthLaunchAgency
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
An experimental AI-agent application for researching business opportunities using web search, webpage extraction, evidence collection and structured analysis.
The evidence collection step is where I would look first. When two pages disagree, do you keep both source links so someone can see why the analysis chose one?
You Do Not Need an AI Strategy. You Need a Better Business Workflow
Most businesses do not have an AI problem.
They have a workflow problem.
Leads sit too long before someone responds.
Sales follow-up depends on memory.
Customer information is scattered across inboxes, spreadsheets and disconnected tools.
Teams repeat the same admin work because no one has redesigned the process around how the business actually operates.
Adding an AI tool to that environment does not create transformation.
It often creates one more tab, one more subscription and one more process that people are expected to maintain.
That is the central idea behind my latest edition of The New Entrepreneurship:
“You Do Not Need an AI Strategy. You Need a Better Business Workflow.”
The useful question is not:
“What should we do with AI?”
It is:
“Where does our business repeatedly lose time, opportunities, clarity or customer momentum—and what is the smallest practical system that can fix it?”
AI is most valuable when it sits inside a well-defined workflow with a real owner, a measurable outcome and appropriate human approval.
For a growing business, that might mean:
• Responding to qualified enquiries while interest is still high
• Turning fragmented sales follow-up into a reliable process
• Reducing repetitive onboarding and admin work
• Giving teams access to internal knowledge without endless searching
• Creating clearer handoffs between marketing, sales, delivery and support
• Helping people make faster decisions without replacing human judgment
The goal is not to make a company look “AI-powered.”
The goal is to make it operate with less friction, more consistency and more room for the work that requires real human intelligence.
That is the kind of entrepreneurship I want to explore through The New Entrepreneurship: practical systems, AI-native business models, digital assets, ownership and the operating ideas shaping how people build companies now.
Read the full article:
What is the one repeated workflow in your business that you would most want to fix?
I run my company on an AI chief of staff I built. It is called Coulson.
Every morning it puts the day on one page before I open email: the three revenue priorities, every commitment with its date, and one list of what is waiting on my approval. Behind it, a team of AI agents drafts replies, prepares meetings, chases follow ups and sends an end of day report at 7 PM. Nothing goes out without a yes.
Now I build the same system for other companies. The case study, with real screens on sample data: hqlabz.com/work/coulson
