Boost E-Commerce Sales: Google Ads with Non-Brand Keywords

Boost E-Commerce Sales: Google Ads with Non-Brand KeywordsBoost E-Commerce Sales: Google Ads with Non-Brand Keywords

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Maleah Oberst

pro

• Jan 29

Google ads for E-commerce brand with Non-Brand keywords achieving a 2.75 ROAS and 9% CVR

Charles Poladian

• 1d

As an E-commerce copywriter, I optimized and increased Amazon performance across Unilever's portfolio of brands. From Food and Refreshment to Beauty and across all Amazon formats, including supplementary images, enhanced content, and landing pages.

My role as an e-commerce copywriter required working on multiple brands and seamlessly switching voices and platforms while ensuring consistency.

Promoted to Senior Copywriter and helped oversee copywriting production and worked with copywriters in India, Mexico, South Africa, and Toronto. That work included guideline development, keyword research, training new copywriters, and reviewing, developing, and approving copy.

Copywriting Google Docs

Imaad Mahmood

• 2d

Built an interactive Sales Performance Dashboard in Google Looker Studio — fully connected to live data. Features 6 KPI cards (Revenue, Profit, Units Sold, Margin, Orders, Avg Order Value), revenue trend line chart, category donut chart, region breakdown, and salesperson leaderboard.