Elevate Your Daily Hydration Ritual with Orelé's Luxe Design

Elevate Your Daily Hydration Ritual with Orelé's Luxe DesignElevate Your Daily Hydration Ritual with Orelé's Luxe Design

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Nikki Jennings

• Jun 2

Orelé is a hydration ritual, basically a small daily habit that's meant to feel like a treat rather than a chore. They wanted to take functional wellness somewhere softer and more indulgent, so it needed to feel elevated but still easy enough that you'd actually reach for it every day.

The whole thing hangs off one line, "a daily pour, made for hydration." Something you look forward to, not just something that's good for you.

So we built the identity and packaging around that. A bold checkerboard, a strong logotype and a rich red palette to give it a sense of occasion, then kept the styling soft so it still feels a bit luxurious. It honestly looks more like a beauty product than a sachet of electrolytes, which was the goal.

Brand identity, packaging and art direction.

Brand Design Adobe Firefly Adobe Illustrator Packaging Design

En Zuo

pro

• 2h

Great

Nikki Jennings

• Jun 2

Cloud is a community-led cannabis brand built around inclusion, culture and education. They wanted an identity that felt bold and welcoming with loads of personality, but still trustworthy enough for something you're actually putting in your body.

That balance was the tricky bit. We didn't want it to feel too clinical, but it couldn't tip into novelty either.

So we leaned into big, confident type and a soft cloud world to give it warmth, then grounded everything with navy and clean layouts to keep it feeling grown up. The bright palette does the heavy lifting on the fun, community side.

It runs right across the range too, from tinctures to drinks to flower, so it always reads as Cloud no matter which product you pick up.

Brand identity, packaging and art direction.

Brand Design Web Design Adobe Illustrator Figma Packaging Design

Mcnove Pineda

pro

• Jun 4

nice work~

Nikki Jennings

• Jun 2

Chewy is an Australian daily vitamin brand that wants to make supplements feel simpler and actually enjoyable to take. They launched with Vibe Reviver, a PMS relief gummy, and the whole thing is about making functional health easy to understand and easy to fit into your day.

The category was the tricky part. Most supplement brands in Australia go really clinical, minimal logos, white packaging, sterile type. It looks trustworthy but it's all a bit cold and samey.

So we went the opposite way. A bold typography-led identity with a playful logo at the heart of it, and a bright colour palette to give it energy and personality. Then clean layouts and clear info design so it's all still easy to read, just nothing like the usual stuff on the shelf.

Brand identity and packaging.

Brand Design Adobe Illustrator Packaging Design