Created a POV-style lifestyle video campaign for a luxury handbag, focused on capturing quiet luxury through natural, real-life moments.
The concept followed a day-in-the-life narrative, showing the bag seamlessly integrated across everyday scenarios from getting ready and coffee runs to errands and travel.
Shot in a handheld iPhone aesthetic with natural lighting, the content was designed to feel organic, unstaged, and relatable, aligning with modern UGC and short-form video trends.
The project emphasizes subtle product storytelling, positioning the handbag as an effortless part of daily life rather than a traditional advertisement.
For Lastrier, I am developing a creative content direction that goes beyond traditional product photography.
Stop motion and artificial intelligence become creative tools to explore movement, composition and storytelling while keeping the jewelry at the center of every visual.
The goal is not to use AI simply because we can.
It is about finding new ways to present the product, highlight its details and create a visual world that elevates the perception of the brand.
Because in luxury, showing the product is only part of the story.
The real work is creating desire around it.
Creative Direction · Stop Motion · AI Visuals · Luxury Content
I wanted to tell a short story through animation, atmosphere and cinematic storytelling. The Last Light follows Kaito, a young swordsman returning to the ruins of his village, where a mysterious girl named Ayame reveals that his family’s past is far darker than he imagined.
The project moves through flashbacks, character interactions, supernatural battles and a final confrontation with Lord Akuma... building the story toward a cliffhanger rather than simply ending with the fight.
This was an exploration of 2D animation, character-driven storytelling, cinematic composition and anime-inspired visual direction.