One day I want to open a bagel shop. For now, I got to prototype the whole brand instead, logo, packaging, poster, video using Envato's gen AI tools. It's a surprisingly solid all-in-one kit for image and video generation.

My Workflow

- Sketched the logo on paper first, pulling inspiration from Envato's geometric patterns, I go for a monochromatic, warm, geometric logo.

- Built the final logo in Illustrator, then handed it to AI with clear sketches and direction.

- Used AI to rapid-generate mockups across t-shirts, packaging, and posters.

- Iterated through a brand animation, testing multiple storyboard approaches before landing on the final version. - Generate music via Envato AI then edit in After Effects.

My Human by Design Moment My first animation storyboard for the logo was low-fidelity, so the AI output felt random. I assumed the fix was more detail, so I redid it with the final logo and tighter instructions. AI overcorrected. It added motion and elements I never asked for, and the result was more confusing, not less.

I made a different call. Instead of adding more, I stripped the storyboard down to just two frames: a start and an end. No extra instruction for AI to misread, no room for it to improvise. Designers has design in mind, our goal is to visualise that vision. AI helps along the way, but only when I gave it clarity. Simpler instruction with examples what finally got a clean, consistent animation out of it, one I could adapt across other bagel without starting over. Curious on how other make the AI works? Youtube: https://youtu.be/-HQX598KRK0

I love the color palette and grading of the photos too! They look so good!

Was going back and forth around different ideas and decided the most important client right now is me wanting to use the tools to create social media reels (based on a short series campaign) about the thoughts I have been sharing.

The them for these videos are about undiscovered/unknown species of animals not wanting to be discovered by human because really there is alot that comes with finally being "discovered".

I had to redo prompts and/or go back to original/earlier generations to push things in the direction that mostly aligned with what I was trying to convey. Like most times I was crunched on time and had to accept some generation as close enough after some attempts.

Used AI generation for images and video, and animal sounds from Envato stock assists. Brought together in Canva.

Hopefully will share some of my other ideas I worked on soon.

The wide pans are so discovery channel coded. This is so amazing!!