I created two versions of the same banner. The layout and text are exactly the same. The only dif...I created two versions of the same banner. The layout and text are exactly the same. The only dif...
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The first is flat red on pure black. Soft edged forms drift and swell around a bold white FLUID set dead centre, each shape a single saturated tone with the falloff doing all the shading. Nothing in between, just colour and dark.
The second is the same motion in violet and magenta. The shapes carry a gradient within them, cooler at the edges and hotter where they catch light, and the black lifts into deep plum. The contrast drops and the whole frame reads softer.
One hits like a poster. The other moves like light.