What does the exact moment you fell for this craft actually look like?

I turn 30 on the 25th this month, which puts me a decade out from the university where all of this actually started. 🤯

This collages keep alive that era exactly as I remember it: the all nighters that blurred into the next morning's class, the first typeface I picked apart just to understand why it worked, my first real typographic composition, the friends who shared this with me and the illustrations I was too nervous to show anyone at the time.

None of it was good yet. But every decision I make now traces back to those lovely moments which I now treasure 🥹

What's the first project that made you realize this was it for you?

For me it was an early identity project where I ended up hand drawing every icon because nothing off the shelf fit the brand. The set was rough, but watching someone navigate the work using marks I had invented was the first time design felt less like decoration and more like a...

Who, me? Working on a new project?! It can’t bee! 🐝

Introducing Hummey! I discovered wooo.designs Hummey brand design on instagram and fell in love. The warm and cheerful brand identity was so inviting, and all I wanted to do was see those cute little bees fly. This is the first in my collection of motion pieces to to accompany this awesome brand identity.

Created in Rive, I’ve brought the logo to life with an interactive element and a curious little bee that follows the cursor.

More to come soon! Brand Design: wooo.designs Motion: Me!

Thats really nice!