Klaviyo Abandoned Cart Recovery Flow Designed and built a 3 touch abandoned cart flow (2 emails +...Klaviyo Abandoned Cart Recovery Flow Designed and built a 3 touch abandoned cart flow (2 emails +...
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Akerele's avatar
Akerele Damilola
• Aug 14
Klaviyo Abandoned Cart Recovery Flow
Designed and built a 3 touch abandoned cart flow (2 emails + 1 SMS) with conditional branching based on purchase status, so no one gets messaged after they've already converted.
What it does:
Triggers the moment checkout is started without a completed purchase
Email 1 (1 hour later): straightforward reminder no discount, just the cart contents
Email 2 (24 hours later): handles common objections and adds social proof, still no discount
Checks "placed order?" before continuing anyone who converts exits the flow immediately
Only if they're still unconverted: one SMS touch with a 10% incentive as a last-resort nudge, then a final order check before suppressing the contact for 30 days
Why it's built this way: Leading with discounts trains customers to wait for one. Holding the incentive back until the final touch protects margin on the customers who would've bought anyway, while still recovering the ones who needed a push.
Result: measurable lift within 11 days of going live, no added ad spend pure recovery from existing site traffic.
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