I had zero budget for a campaign this week. What I had was a photo of a monkey clinging to a plushie in a Japanese zoo. That's Chang (My Cat and Cofounder). That's every pet we're building Chonky Paws for. So I built a whole story around it. Chang visiting Japan. Bringing his slow feeder bowl as a gift to his new friend Monkey Punch. No photoshoot. No agency. Just a concept and 2am energy. The campaigns that feel "weird" are usually the ones worth trying. Safe content blends in and blending in is the one thing an early-stage brand cannot afford.

If you're sitting on an idea that feels too out there post it. https://www.instagram.com/p/DVHGxe2Eu2Z/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==