Burn was created to feel bold, energetic and instantly recognizable. The identity was designed to...Burn was created to feel bold, energetic and instantly recognizable. The identity was designed to...
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Flávia's avatar
Flávia Jackeline
• Sep 17
Burn was created to feel bold, energetic and instantly recognizable.
The identity was designed to work beyond the screen, becoming part of the physical experience through signage, interior graphics and branded touchpoints throughout the gym.
Seeing the system applied in the real space reinforces what a strong identity should do: create consistency, recognition and a clear sense of character wherever the brand appears.
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