Branding for @kantiyenikoy (https://www.instagram.com/kantiyenikoy/) , an all-day dining experien...Branding for @kantiyenikoy (https://www.instagram.com/kantiyenikoy/) , an all-day dining experien...
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Branding for @kantiyenikoy , an all-day dining experience in Yeniköy, İstanbul.
Designed to always make you want to ‘stay a little longer.’
From the identity to the illustrations to every printed detail, we built a system that keeps the energy alive through day and night.
Recently got interviewed by Breef alongside our brand strategist @Helen Heidel about getting to know your audience, building brands that actually connect with people, and why trying to appeal to everyone might be holding your brand back.
We also talked about sharing your work before it feels perfect, which is definitely advice I need to take myself lol.
This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?